White-label WordPress Maintenance Plans for Agencies and Freelancers

24/7 support under your own branding with our ongoing care plans for WordPress sites.

Join WP Buffs’ White-label Partner Program and have your clients’ sites managed, monitored, and updated for you. Have confidence in knowing your clients’ sites are looked after by WordPress experts for security, speed, uptime, backups, and even their edit requests! Join the many other agencies who’ve partnered with WP Buffs to maintain thousands of websites.

Our White-label Partner Program is made for digital, hosting, creative, and marketing agencies that want to offer website maintenance packages to their clients without having to perform technical support themselves, or hire and manage their own team to do so. If this sounds like you, check out our fully white-labeled plans!



For Standard WP Site Maintenance
$ 63
USD / Month
  • Weekly WP Updates
  • 24/7 Emergency Support
  • 24/7 Uptime Monitoring
  • Google Analytics Integration
  • Cloud Backups (1x Daily)


For WP Sites Needing Edits and Security
$ 127
USD / Month
  • + All services from Maintain
  • 24/7 Unlimited Website Edits
  • Security Optimization
  • iThemes Security Pro Premium
  • Cloud Backups (2x Daily)


For Advanced Functionality WP Sites
$ 175
USD / Month
  • + All services from Protect
  • Speed Optimization
  • Mobile & Tablet Optimization
  • Image & Media Optimization
  • Complete Malware Removal
  • Cloud Backups (4x Daily)


For Custom Coded WP Sites
$ 277
USD / Month
  • + All services from Perform
  • Safe Updates on Custom Sites
  • Custom Functionality Testing
  • 24/7 Custom Code Monitoring
  • Pantheon-hosted Site Support

Custom Pro

For Custom Sites with Advanced Functionality
$ 357
USD / Month
  • + All services from Custom
  • WordPress Multisite
  • Advanced Custom Support*
  • AWS-hosted Site Support
  • Git Management
Included in

Support systems for premier WP maintenance

White-labeled tools you and your clients can use to work with our engineers


24/7 white-label email support

We'll use an email address you've set up for us (such as [email protected]) and have your signature and logo at the bottom of every email we send for you.


White-label reports

We send weekly reports to you (or your clients) with updates to every change made on their website.
View White-label sample report.


Ticket dashboard

Get access to the ticket dashboard for full transparency into all your clients' tickets and our team's work and replies. You can also create new tickets for your sites here.


Add new plans easily

White-label partners get access to our Partner Hub, where you can easily add new white-label maintenance plans as soon as they're sold! (Minimum 2 websites onboard for White-Label discounted rates)


Features that help partners grow

Success works both ways in our partnerships. We're here to back you!


20% off all care plans forever

Our white-label partners get 20% off of our full-priced monthly plans when 2 or more websites are managed under the partnership, to help you scale and sell more plans to your clients. You can then charge your clients whatever you want and choose your own profit margin! Partners with a minimum of 2 websites get 20% off, and partners with 10+ plans may apply for an additional 10% off.


Resources to scale

All white-label partners get full access to our White-label Partner Hub, with resources and swipe files like email sequences, white-label lead magnet eBooks, profitable pricing support, efficient internal systems and more!


Access to premium plugins

Your clients get access to the premium plugins included in their plan, at no extra cost, when you set them up under your white-label WordPress care plans.

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Dedicated partner success team

On top of our 24/7 team of expert WordPress engineers, we have another team dedicated to your success as a white-label partner! Our Client Success Managers are there to help you grow and expand upon your partnership with us.

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Flexibility where it matters most

Choose the right care plan for each of your clients. As a partner, you can select which plan level you want for each of your clients' websites individually. Enroll in annual plans for improved margins. Remain free from lengthy or complex partnership contracts with our monthly white-label website plans.


White-label WordPress plans compared

Compare our white-label WordPress services available in each plan.




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Custom Pro


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Weekly WP Updates Info icon βœ“ βœ“ βœ“ βœ“ βœ“
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Cloud Backups Info icon 1x Daily 2x Daily 4x Daily 4x Daily 4x Daily
24/7 Unlimited Website Edits Info icon βœ— βœ“ βœ“ βœ“ βœ“
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iThemes Security Pro Premium Info icon βœ— βœ“ βœ“ βœ“ βœ“
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24/7 Custom Code Monitoring Info icon βœ— βœ— βœ— βœ“ βœ“
Pantheon-hosted Site Support Info icon βœ— βœ— βœ— βœ“ βœ“
WordPress Multisite Info icon βœ— βœ— βœ— βœ— βœ“
Advanced Custom Support* Info icon βœ— βœ— βœ— βœ— βœ“
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Git Management Info icon βœ— βœ— βœ— βœ— βœ“

Recommended by the best in WordPress

Proudly partnered with and trusted by top companies in the industry

Partnered with Kinsta, WP Engine, SiteGround, Rank Math, Themeco, HubSpot, and more of the world’s best companies in the WordPress community, WP Buffs is highly recommended for our White-labeled WordPress maintenance packages.

Well-known brands such as National Day Calendar, Cupertino Times, WP Mastery, and others rely on us to fully monitor, maintain, and support their sites. Whether you are a freelancer, startup, marketing and SEO agency, web designer, or large technology firm, we have website maintenance plans to grow your business and serve your clients.

Care Plan

The website care plan that's right for your clients

Get a recommended WordPress maintenance plan


Frequently asked white-label support questions

You've got questions. We've got answers.

The great news is that if you're managing client websites, you're likely eligible to join us on the partnership program.

We don't apply any joining fees, but we onboard partners with a minimum of 2 websites to start off and this makes you eligible for the 20% partner discount. (You can start with one client site + your own agency site, or two client sites!).

To get things kicked off, you'd need to apply via our Application Form. Our Client Success Team will then review your application and be in touch within 1 business day.Β 

  • We offer 24/7 support.Β Because WP Buffs was built around aΒ 100% remote work environment, we have staff working from here in the US and across the globe.
  • We give our customers free access to premium plugins.Β Every website on our Protect Plan or Perform Plan care plans gets access toΒ iThemes Security Pro,Β WP Smush Pro andΒ WP Rocket. This is pretty terrific value considering the overall prices of our care plans.
  • When you work with WP Buffs, a significant part of your payment goes towards helping us donate time to causes we all care about.Β For example, a significant part of our revenue goes towards the 100% free development time and care plan we donate toΒ herresiliencycenter.org. HER Resiliency Center is a non-profit organization that helps vulnerable young women ages 18 to 25 with the support, skills, and resources they need to make positive decisions and thrive. Through mentoring, workshops, and the support of dedicated and highly trained staff, HER gives young women a path to independence and a different life.
  • Our online reviews, testimonials and customer stories are phenomenal. We let our customers speak for themselves.
  • We have aΒ white-label partnership program.Β WP Buffs partners with design agencies, marketing firms and freelancers by offering a simple and effective white-label solution. If you have clients or customers who need ongoing websiteΒ edits, performance enhancements, additional security or any kind of regular maintenance, we’ll step in as your background technical partner.
There are a few different aspects of our white-label website management that makes it unique and effective:
  • We'll hook one of your @youragency email addresses into our help desk so we can manage any requests your clients send.
  • Every email we send has your team's name and logo in the signature.
  • We send white-label reports every weekΒ  to you (or directly to your clients via your white-label email address) so they can stay updated with security scans, speed optimization, updates, etc. See sample white-label report.

We provide plenty of resources in our Partner Hub to help white-label partners sell care plans to their current clients and new ones as well.


  • Email sequences to upsell current clients and generate new leads.Β 
  • Free white-labeled speed and security eBooks you can add to your website. These will help generate leads and eventually sell more care plans.
  • We also provide a thorough guide to help people create their own contracts to work with new clients. This can help protect both your company and your clients and we'll help guide you in building one that's perfect for you.
  • Our Partner Hub has marketing tips, advise on community and audience building, great SaaS tools to grow your business and much, much more!

Keeping clients on care plans is just as important as selling new ones. We provide a ton of resources to help you keep care plan churn to a minimum:

  • We send weekly white-label reports to you or your client through your email address so they can stay up to date on their site's health. See sample white-label report.
  • We give you access to our Partner Hub, where we provide a detailed email automation sequence to help you onboard new care plan clients. Great onboarding leads to long-term care plans!
  • We give you step-by-step instructions on how to add a website edit submission form right to your website that sends requests directly to your white-label support desk.
  • Our Partner Hub also has an internal onboarding checklist just for you! Don't forget any big requirements or small detail when a new client signs up.

Yes! You (and anybody else who wants it) get full dashboard access to your white-label inbox. That means you have full transparency into every conversation we're having with your clients when they email us via your [email protected] email address, and you can monitor every ticket and interaction.

Most of our white-label partners trust us to provide awesome support here but especially during the first month or so of white-label support, it's reassuring to be able to check in on things. Plus, if you need to know what kind of work has been done on a client site before calling or emailing them, you can simply log in and check their ticket history.

You can easily do that in ~2 minutes right in our Partner Hub dashboard.


Or you can email support or jump into livechat with us and we'll take care of it for you!

Changes like this can be sent to us from within your Partner Hub. You'll have access to a 'My Account' section once you're an official WP Buffs partner!

Your clients pay you for your white-label care plans and you pay us. We keep payment completely separate so as to maintain the white-label aspect of our support!


You'll receive a single invoice every month that you'll pay automatically via credit card.


It will have a full list of all the websites you have white-label care plans active for (and what plan they're on) so you know exactly who's on what plan.


Need help selling your first care plan?

Honed and proven strategies we’ve used successfully 500+ times to help you sell your first white-label care plans in no time.


Apply via Web Form

Submit your application for approval to start offering white-label website maintenance plans to your clients.

Apply via Virtual Meeting

Submit an application and schedule a 1-on-1 virtual meeting with a team member to join our white-label program.